In African countries, beautiful and fair products are crafted. These products deserve a stage. Noble Roots brings these unique creations closer to you. Our mission is to create meaningful market access for high-end, ethically crafted goods. By this, we ensure that Africa’s rich heritage of craftsmanship reaches a global audience while fostering sustainable economic growth.

Noble Roots partners with skilled artisans and producers who use centuries-old craftsmanship to deliver high-quality products. Our collections represent timeless, elegant designs that stand the test of time. The combination of premium materials, timeless aesthetics, and traditional craftsmanship makes Noble Roots products an ethical choice.

Your choices make a difference. With your purchase, you support Ethiopian artisans and contribute to the livelihood and well-being of their families. It’s a commitment to ethical craftsmanship, fair wages, and economic empowerment. Choose authenticity, sustainability, and high-quality, and be part of a movement that values both beauty and impact.

  • Aida Erkihun

    Partner & Supply Chain

    📍Ethiopia

    'Our mission is simple yet powerful: to champion sustainable, high-impact products from Africa and connect them with mindful buyers.'
  • Bram Quaak

    Partner

    📍The Netherlands

    'What drives us is improving the living conditions of people in Africa through fair trade and high-quality products'
  • Marije van 't Hul

    Marketing

    📍The Netherlands

    'We offer more than beautiful products; we empower African communities while providing our customers with sustainable purchases.'
  • Hans Walhout

    Partner

    📍Ethiopia

    'Noble Roots shines a light on business potential in Africa. Our team is committed to
    connecting African businesses to buyers in The Netherlands!'
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